C. Howard’s

As part of a class project, Sophie developed an ad campaign for C. Howard's, creating three print ads, a billboard, and an outdoor extension. "Don’t Forget Your C. Howard’s," leverages the classic, retro feel of the C. Howard's wrapping paper and its ties to old New York history to position the mint as an essential part of daily outings, using design reminiscent of old-school cigarette ads and a direct call to action.