Ariel Optica

For Ariel Optica, Sophie designed a large-scale billboard campaign along Miami’s Palmetto Expressway, staying true to the brand’s recognizable visual identity and logo while creating a bold, attention-grabbing design. The campaign featured the eyewear brands carried by Ariel Optica, using a custom billboard extension and LED elements to add dimension to the printed board, alongside digital concepts that brought the campaign to additional formats.